Different Types of Facebook Ads You Can Run for Your Small Business

1. Website Conversions

Several brand awareness campaigns end with generating website traffic, but with conversion ads, it’s quite different. These ads are very specific and targeted in nature. They take users, via a defined CTA, towards a specific business website page.

2. Acquisition Ads

One of the main goals of every business is to acquire more customers and users. Acquisition ads can be used on bringing in new clients to your business.

3. Website Clicks

Are you new to the country and the industry? Well, there are many social media companies in Malaysia that can help you make the most out of your website click campaigns. The primary focus of this kind of campaign is to drive more traffic to your website.

4. Page Likes

This is one of the most common ad types, and the one that can improve the organic reach of your page. The objective of this campaign is spread more awareness about your business, and your offerings. Through this, you can encourage people to follow your Facebook page.

5. Engagement Ads

Engagement ads help target all of your existing users, and encourage them to interact with you. Feel free to use this ad to showcase new features, products and offers. This is the best campaign to implement if you want to keep your current customers engaged.